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Book a Tour!

Foamation Cheesehead Factory is now offering tours!


You’ve heard the term, you’ve seen the hats, but how much do you really know about the Cheesehead story? Whether you're here for the cheese puns, foam facts or to make your own Cheesehead® creation, we invite you to come behind the scenes to see what it's like to be a true cheesehead.

Please book your tour in advance.


Tour options:


THE SWISS - The Sample

The Swiss invites you to observe the inner workings of the factory and to discover a little bit about what makes us tick like our neighbor the Allen-Bradley Clock Tower. You will learn the origin of the Cheesehead and how, three decades later, we have expanded – much like our foam does every day.

Length: 15 minutes 
Pricing: $5/person
Maximum group size: 15 people

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THE CHEDDAR - Factory and Production Tour

Everyone knows that cheddar is better, so The Cheddar offers a complete behind-the-scenes tour of our manufacturing warehouse. While you will still hear the story of the original Original Cheesehead Hat like you would during The Swiss, we will explain the method to our madness and walk you through the production zone – as long as you promise to watch out for flying foam.

Length: 30 minutes 
Pricing: $12/person
Maximum group size: 15 people

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THE HOLEY COW - Craft Your Own Cheesehead

Because the truest cheeseheads wear their cheese on their sleeves, The Holey Cow welcomes you into the Foamation family by presenting a full tour of our facility and providing a make-and-take service for you to bring a foamy creation home with you.

Length: 45-60 minutes 
Pricing: $25/person
Maximum group size: 15 people

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THE CURD HERD

Are you part of a large herd? We can corral your company, organization or team into different factory zones to provide an in-depth, personalized experience of our facility, production and heritage. Optional add-ons include custom printing, personalized molds and make-and-take service.

Call or email for more information or to schedule your large tour.


Need more information?

Please email events@cheesehead.com or call for one of our Big Cheeses to help schedule your tour or to answer your questions.


Have a gift certificate? Call us to book your tour!


Cancellation policy: Full refund for notice more than 24 hours in advance only. Reschedule your tour by calling us at 414-481-3337.

Like our foam, we’re pretty flexible. Tour details are subject to change.

Accepting MC, VISA, AMEX, Discover