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Book Your Tour!

Foamation Cheesehead Factory is now offering tours!

You’ve heard the term, you’ve seen the hats, but how much do you really know about the Cheesehead® story? Our tours allow you to go behind the scenes to experience the Cheesehead Factory’s process as our team delivers unique products to cheese fans around the world.

Tour options:


The Swiss invites you to observe the inner workings of the factory and to discover a little bit about what makes us tick like our neighbor the Allen-Bradley Clock Tower. You will learn the origin of the Cheesehead and how, three decades later, we have expanded – much like our foam does every day.

Length: 15 minutes 
Pricing: $5/person
Maximum group size: 15 people

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Everyone knows that cheddar is better, so The Cheddar offers a complete behind-the-scenes tour of our manufacturing warehouse. While you will still hear the story of the original Original Cheesehead Hat like you would during The Swiss, we will explain the method to our madness and walk you through the production zone – as long as you promise to watch out for flying foam.

Length: 30 minutes 
Pricing: $12/person
Maximum group size: 15 people

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Because the truest cheeseheads wear their cheese on their sleeves, The Holey Cow welcomes you into the Foamation family by presenting a full tour of our facility and providing a make-and-take service for you to bring a foamy creation home with you.

Length: 45-60 minutes 
Pricing: $25/person
Maximum group size: 15 people

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Are you part of a large herd? We can corral your company, organization or team into different factory zones to provide an in-depth, personalized experience of our facility, production and heritage. Optional add-ons include custom printing, personalized molds and make-and-take service.

Call or email for more information or to schedule your large tour.

Need more information?

Please email events@cheesehead.com or call for one of our Big Cheeses to help schedule your tour or to answer your questions.

Cancellation policy: Full refund for notice more than 24 hours in advance. 50% refund for day-of cancellation.

Tours begin on time. Walk in or call ahead to reserve your spot. Call for details.

Like our foam, we’re pretty flexible. Tour details are subject to change.

Accepting MC, VISA, AMEX, Discover