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About Us

In 1987 an idea was born on the south side of Milwaukee. Wisconsinites, like Foamation's "Father of Fromage" Ralph Bruno, tend to have a healthy sense of humor about themselves. Whether an insulting barb comes from a neighbor or is laid out on one's self, it is digested and churned out in the best possible fashion.


The birth of the world famous Cheesehead® hat was not initially about fashion, but a gouda, self-deprecating response to those we kindly call the "flat-landers". Riding high from their only Super Bowl victory, fans of Chicago sports began ridiculing citizens of the Dairy State by calling them "Cheeseheads". They probably didn't predict the amount of pride and success that would follow.


Cheesehead products have now sold in all 50 states and over 30 nations around the globe. The variety of people enjoying the products is simply stunning. Some are transplanted Wisconsinites, some dedicated Green Bay Packer fans, and some - simply like cheese. The Cheesehead fans are a diverse bunch - all bound together by one thing: the CHEESE!


Here in the 21st century, Foamation has created dozens of ways for Cheesehead fans to express their individuality. Whether it is the classic, one and only Cheesehead hat or the formal Cheesehead bowtie, all of the Official Cheesehead gear can be found here at the home of the original creator and manufacturer of the esteemed wedge.


The strength of Foamation Inc. will forever be the loyal, fun-loving Cheesehead fans who proudly wear our many cheesy products. Since the first day Ralph Bruno carved-up his family's sofa to create his first chapeau, many other strengths have been developed on our manufacturing floor. Foamation today is much more than just cheese and the iconic Cheesehead hat--we also are well-known for our effective custom advertising specialties. We give all of our customers a reason to smile - even when they are not wearing a silly hat on their head.


Thanks for your loyal support over the years! Enjoy tracking the future here on the new and improved cheesehead.com!